MOTION DESIGN & MERCHANDISE
lipton
zamna X primer 2026
lipton
zamna X primer 2026
lipton
zamna X primer 2026
Overview
Overview
A festival visual identity and motion campaign created for Lipton x Athens Primer Festival, spanning a 30” animated screen film and a collection of branded merchandise.
The project brought Lipton’s limited-edition Lemon Zero Sugar and Peach products into the festival environment through motion graphics, kinetic typography, and custom graphic treatments developed across digital screens, t-shirts, bucket hats, and tote bags.
Scope: Art Direction / Motion Design / Kinetic Typography / Graphic Design / Merchandise Design
A festival visual identity and motion campaign created for Lipton x Athens Primer Festival, spanning a 30” animated screen film and a collection of branded merchandise.
The project brought Lipton’s limited-edition Lemon Zero Sugar and Peach products into the festival environment through motion graphics, kinetic typography, and custom graphic treatments developed across digital screens and merchandise.
Scope: Art Direction / Motion Design / Kinetic Typography / Graphic Design / Merchandise Design
MOTION DESIGN
MOTION DESIGN
The 30” film was built around kinetic typography and rhythmic animation, combining Lipton’s existing visual assets with custom movement, transitions, and typographic compositions.
Typography, animation, sequencing, and overall visual composition were developed specifically for the film, creating a dynamic screen experience designed to work within the energy of a live music festival.
The 30” film was built around kinetic typography and rhythmic animation, combining Lipton’s existing static visual assets with custom movement, transitions, and typographic compositions.
Typography, animation, sequencing, and overall visual composition were developed specifically for the film, creating a dynamic screen experience designed to work within the energy of a live music festival.
MERCHANDISE
MERCHANDISE
The visual system extended into a series of festival merchandise pieces, including t-shirts, bucket hats, and tote bags. Starting from copy ideas, I developed the typographic treatments and graphic compositions, turning short phrases into bold, stamp-like marks that could work independently across different physical formats.
The designs were created to feel immediate and recognizable at festival scale, while maintaining the visual language established for the screen content.
The visual system extended into a series of festival merchandise pieces, including t-shirts, bucket hats, reusable water bottles and tote bags. Starting from copy ideas, I developed the typographic treatments and graphic compositions, turning short phrases into bold, stamp-like marks that could work independently across different physical formats.
The designs were created to feel immediate and recognizable at festival scale, while maintaining the visual language established for the screen content.
let's talk!
BASED IN ATHENS,
GREECE
ART DIRECTOR
MULTIDISCIPLINARY DESIGNER
let's talk!
BASED IN ATHENS,
GREECE
ART DIRECTOR
MULTIDISCIPLINARY DESIGNER
let's talk!
BASED IN ATHENS,
GREECE
ART DIRECTOR
MULTIDISCIPLINARY DESIGNER
let's talk!