A campaign concept developed around the idea of pairing Lipton Ice Tea with everyday meals and food occasions. The project explored how product affinity could be translated into an engaging communication platform spanning retail activations, social-first content, influencer collaborations, promotional mechanics, and shopper marketing touchpoints.
Scope: Key Visual Design / Character Design / Campaign Assets
Character Design &
Key Visuals
As part of the campaign, a series of mascot characters were developed to represent the featured food pairings. The main key visual introduced two central characters - a Lipton Peach Ice Tea can and a tortilla wrap companion - depicted as a playful duo across campaign applications. The characters became the visual anchor of the concept, supporting storytelling across retail, digital, and promotional executions.
Campaign Ecosystem
The concept extended across multiple touchpoints, including:
Retail activations and promotional partnerships
Influencer-led content
Social-first video concepts
Dating-app integrations
On-pack promotional mechanics
In-store communication materials
Shelf signage and QR-driven experiences
Each execution reinforced the idea of discovering the perfect food match while encouraging customer participation through rewards, promotions, and interactive experiences.
