A visual identity developed for MIROR Nail Bar, focused on creating a refined and contemporary brand presence within the beauty industry. At the core of the identity is a custom wordmark that intentionally spells the brand as MIROR, incorporating the owner's name, Iro, into the logo itself and creating a more personal connection between the brand and its founder. The project included the development of a complete identity system consisting of logo variations, typography, color palette, graphic assets, and brand guidelines designed to ensure consistency across both digital and physical touchpoints.